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A Roanoke Valley kitchen in warm afternoon light, illustrative

Selling

Selling Your Home

Priced to what has actually closed nearby, then presented with a clear, data-driven plan.

The Advantage

Priced Honestly, Then Presented Properly

Two things decide a sale. The number you go out at, and how the house shows in the first ten days. Both get handled here, by the owner of the firm.

01

Prepare

A walk through and a ranked list of what to fix, what to leave and what to remove, with a straight answer on what each one returns.

02

Present

Photography and presentation built around what Roanoke Valley and Smith Mountain Lake buyers actually respond to, at every price point.

03

Position

Priced to current activity nearby, then marketed with proven, data-driven strategies.

The Process

From Valuation To Closing

01

Valuation

A walk through and a straight pricing conversation grounded in comparable local sales, not flattery.

02

Prepare

Repairs worth doing, staging where it moves the number, and a clean media plan.

03

Go To Market

Photography, MLS syndication, portal exposure and targeted outreach.

04

Negotiate And Close

Offer review, due diligence, inspection and closing coordination, through to the table.

Sellers

6 Roanoke Valley & Lake Sales And Counting

Heather’s published record includes 6 shown past sales from $191,500 to $2,045,000, priced from local comparable closings rather than a portal estimate.

Track Record

Recent Sales

Six past sales published on Heather’s own First Choice Real Estate agent page, from $191,500 to $2,045,000.

Sold
$2,045,000
200 Park Shores Circle
Moneta, VA 24121
4 bd / 4 ba · 3,260 sqft
Past Sale
Sold
$950,000
27 Peninsula Point Drive
Moneta, VA 24121
3 bd / 3 ba · 2,624 sqft
Past Sale
Sold
$565,000
280 Concord Circle
Rocky Mount, VA 24151
3 bd / 4 ba · 3,247 sqft
Past Sale
Sold
$430,000
780 Farmington Road
Hardy, VA 24101
5 bd / 3 ba · 2,240 sqft
Past Sale
Sold
$265,000
3319 Stonehenge Square
Roanoke, VA 24018
3 bd / 3 ba · 2,204 sqft
Past Sale
Sold
$191,500
19 Stewart Alley
Salem, VA 24153
2 bd / 1 ba · 640 sqft
Past Sale

Thinking About A Move

Find out what your home is worth in today’s market

A private valuation, prepared personally, priced off what has actually closed nearby rather than a portal estimate.

Request A Valuation

Looking To Buy

Tell Heather what you are looking for

New matches across Smith Mountain Lake, Roanoke, Hardy, Rocky Mount, Salem and Vinton, sent as they come up.

Set Up A Search

Past sale details as published on Heather’s own First Choice Real Estate agent page, captured 2026-09-11.

FAQ

Seller Questions

Q

What should I spend before listing?

Only what returns more than it costs. You get a ranked list, not a renovation pitch.

Q

Does Heather handle waterfront listings?

Yes. Her own sales record includes a $2,045,000 Smith Mountain Lake closing, alongside city and suburban Roanoke sales.

Q

When is the right time to list?

The Roanoke Valley and Smith Mountain Lake have real seasonality. We time it to when your buyer is actually shopping.

Q

How is my home marketed?

Professional presentation, full MLS syndication and First Choice Real Estate’s marketing tools, where the property warrants them.

A Roanoke Valley street at sunset, illustrative

Home Valuation

What Is Your Home Worth

Send the address and Heather will prepare a valuation based on what has actually closed in your neighborhood.